Mission
Videoinsight® Foundation – ETS is not a profit-making entity, either directly or indirectly, and pursues civic, solidarity and social utility purposes by carrying out exclusively or primarily the following activities of general interest pursuant to art. 5 co. 1 of Legislative Decree 117/2017:
1. Healthcare interventions and services
2. Education, instruction and professional training
3. Cultural activities of social interest with educational purposes
4. Interventions for the protection and enhancement of cultural heritage and landscape
5. Scientific research of particular social interest
6. Organization and management of cultural, artistic or recreational activities of social interest, including editorial activities, promotion and dissemination of culture and the practice of volunteering
In particular, in order to pursue its institutional purposes, the Foundation intends to carry out activities and initiatives in the following areas:
1. Prevention, Promotion, Care of psychophysical Well-being, of the health of the individual and the community, through Contemporary Art
2. Integration of Contemporary Art and Health, Contemporary Art and Medicine, Contemporary Art and Science
3. Protection, management, dissemination, application of the Videoinsight® Method created in 2010 by Founder Rebecca Russo, tested in scientific research in the field of Medicine from 2010 to 2017, legitimized through books and publications and recognized by the international scientific community since 2011. Videoinsight® means awareness and transformation, intuition that involves mind and affectivity, at a conscious and unconscious level
4. Introduction of works of art from the Videoinsight® Collection in Health Institutions for treatment, improvement of quality of life, support for therapies, reduction of suffering, orientation of attitudes, activation of insights, or awareness, for the purpose of health protection
5. Creation of Videoinsight® Rooms in which patients, hospitalized or waiting for the Emergency Room, can interact with Contemporary Art, for the reduction of anxiety and stress, the elevation of mood, the activation of healthy personality resources
6. Custody of the national and international Videoinsight® brand, the Videoinsight® logo, as well as the Videoinsight® formats: Videoinsight® Art for Care, Videoinsight® Room, Videoinsight® School, Videoinsight® Walk, Videoinsight® Prize, Videoinsight® Emergency Room, Videoinsight® Collectors Room, Videoinsight® Emergency Kit (Videoinsight® Emergency Room), Videoinsight® Art Routine for Wellbeing;
7. Philanthropic investment in Contemporary Art, promotion of exhibitions, seminars, conferences, workshops, reviews, festivals, happenings, projects, awards for research and production in the field of visual arts, including through the acquisition of significant works of art, as well as collaborations with Artists, Curators, Collectors, Museum Directors, Art Influencers in the context of philanthropic projects that integrate culture and health
8. Creation of projects that integrate Contemporary Art and other Arts such as Music, Theater, Cinema, Dance, Literature, Poetry, Fashion
9. Promotion of creative, multisensory, holistic experiences that innovatively integrate Contemporary Art and psychophysical Well-being, created through collaboration with similar disciplines such as Biophilia, Phytotherapy, Aromatherapy, Olfactology, Gastronomy, Gymnastics
10. Introduction of Contemporary Art in social contexts, in Cultural and Educational Institutions, in Schools, in work environments, training, sports, for the prevention of psychophysical distress, trauma, abuse, violence, manipulation, alienation, dependence, depression, mental health
11. Dissemination of the formats Videoinsight® Art for Care, Videoinsight® School, Videoinsight® Emergency Kit, Videoinsight® Emergency Room, Videoinsight® Art Routine for Wellbeing: Contemporary Art in Pills, the routine of Art for psychophysical wellbeing, to be experienced in daily life or in moments of crisis, emergency
12. Collaboration with Academies, Universities, Educational and Training Institutes, Associations, Foundations, Museums, Art Galleries for the creation of philanthropic, cultural, social, recreational initiatives that integrate Contemporary Art and health
13. Editorial, graphic, information, training, volunteer activities, carried out through internships, workshops, placements, guided practical experiences
14. Promotion of site-specific artistic projects, artist residencies
15. Communication of activities through the site, mass media, social media, the web;
16. Management, promotion, conservation, enhancement of its artistic heritage
