The Videoinsight® Center

In June 2010 Rebecca L. Russo founded in Turin, Italy the Videoinsight® Center: an open space for the psychological interaction with Contemporary Art whose aim is the ‘activation of insights’; meaning ‘the transformative and provocative evolution in personality promoted by the vision of artworks’. It is a space for intellectual and emotional exchange in hic et nunc, in order to generate ideas and create meanings to be shared; a creative laboratory for ‘stimulating innovation and consciousness and evolutive psychological transformation’; an experimental observatory of artistic experiences. The public is invited to look at artworks from the Videoinsight® Collection and to give personal interpretations. All interpretation are collected, recorded and delivered to the artists in Videoinsight® Boxes.